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Kruidvat
The right candidates through the right channel

Drugstore
Direct employer
1,300 establishments

Always surprising, always advantageous!

With nearly 50 years of experience (since 1975), Kruidvat is an established name in the Netherlands and Belgium. Besides being a well-known drugstore chain, Kruidvat is also a major employer. In recent years, Kruidvat has invested heavily in recruitment marketing, and this is paying off.

5Tekengebied 1

year customer

1Tekengebied 1-2

Vacancies by month

12Tekengebied 1-2

Cost per application

Challenge

For side jobs, Kruidvat has included duo job applications or "apply with your bestie" and other successful recruitment marketing campaigns. For positions such as team leader, assistant branch manager and branch manager, Kruidvat deploys all layers within labor market communication, including job marketing through job boards. In job marketing, job boards are an essential part of the strategy. Especially when more targeted visibility among the target audience is needed.

With thousands of job postings annually, manually placing, managing and analyzing job marketing campaigns is a time-consuming task. Moreover, Kruidvat's recruitment team works not only for Kruidvat, but also for other brands within AS Watson Health & Beauty Benelux. Efficiency is therefore crucial.

Kruidvat fig. 2 (1)

Kruidvat

At Kruidvat, you work in an environment where friendship and development are key. Teams build strong mutual bonds, and employees feel safe and supported. Personal and professional growth are important: employees can take training courses, and there is plenty of attention to career opportunities within the company.

"With thousands of job openings each year, job marketing is essential for us. Thanks to our collaboration with Jobmatix, we can be visible on multiple job boards through one tool, allowing us to respond flexibly to our organization's recruitment needs. In addition, the cooperation is very pleasant and we receive excellent guidance in optimizing our campaigns."

1639671753335
Lisa van Laarhoven

Recruitment Marketing Specialist

Lisa van Laarhoven

Solution

Jobmatix offers Kruidvat one central platform that not only allows the team to reach the right candidates, but also saves time.

First first

One of the first!

Kruidvat was one of the first companies to embrace Jobmatix and thus has witnessed the development of our platform up close.

One of the first!
step 4 jobboost blue

Time saving

The Jobmatix platform is largely automated, saving additional time for Kruidvat's recruitment team.

Time saving
step 5 jobboost blue

Targeted visibility

The platform works automatically and smartly so that Kruidvat vacancies are visible to the right candidates at the right time. This increases targeted visibility to the audiences the company wants to reach.
Targeted visibility
stronger

Stronger together

Kruidvat works with its own Jobmatix consultant. Optimizations are made weekly, and this is visible in the results. By using the tool as well as the guidance of a dedicated consultant, the team saves valuable time.
Stronger together
overview

Overview

Instead of separate toolings, budgets, contacts and reports, there is now one clear environment for managing all Kruidvat's job marketing campaigns.

Overview
Demo (2)

Schedule a free demo

Want to know how to make your job marketing work for you? Schedule a call and get tailored advice.
Schedule a free demo

Result

As one of the first users of Jobmatix, Kruidvat not only experienced the growth of the platform, but also the benefits. The platform offers clear added value, especially when it comes to saving time for the recruitment department. Since a dedicated Customer Success Manager from Jobmatix has been involved this year, Kruidvat is also getting more insight into job titles. As a result, vacancies are optimized for a better fit with the target audience.

Kruidvat

Get the job done

Looking for an all-in-one platform to centrally manage, automate and optimize your job marketing and job ads? Leave your details and we will gladly tell you more about how job marketing automation can increase your recruitment success!