Royal Schiphol Group
Approach to
successful recruitment
Filling 1,000 vacancies in a flash
And that in a turbulent job market. With that challenge, Royal Schiphol Group checked in with Jobmatix. With smart recruitment marketing, we ensure more applications and save time.
More visitors to the work-by website
Receiving more applications
Filling vacancies
Challenge
Due to its business activities, Schiphol Group has continuous vacancies. Many vacancies are operational, but the company is also looking for specific positions at the HBO and WO level. For example, Consultant Baggage Processes or Service Manager Passenger Security. These vacancies are difficult to fill and require a lot of attention. At the start of the cooperation with Jobmatix, Schiphol Group had about 1,000 vacancies.
In addition to a tight labor market, Schiphol Group also had to deal with negative news coverage. Reports of long queues at Schiphol, when air traffic resumed after Corona, had a negative impact on the employer brand. Schiphol Group switched to a new work-by website and ATS system, but filling vacancies required more than "post and pray.
Royal Schiphol Group
Schiphol Group is a well-known name in aviation. The organization manages Amsterdam Airport Schiphol and Rotterdam The Hague Airport, among others. A team of 3,000 employees coordinates all infrastructure and processes at the airports, for both passenger and cargo aircraft.
Solution
Jobmatix's recruitment marketing automation proved to be the right approach for more successful recruitment.
Flying start
Save time
Programmatic advertising
Visible in the do phase
First-class support
Schedule a free demo
Result
Schiphol Group has taken recruitment marketing automation seriously - with results. 55 percent more visitors to the werkenbij website and 45 percent more applications. Moreover, the Jobmatix platform provides a lot of valuable recruitment data that Schiphol Group can use to further optimize its candidate journey. The organization is using the Jobmatix platform to recruit thousands of colleagues in the coming years. And in doing so, is consistently working towards its goals: making airports cleaner, quieter and smarter.
"Thanks to Jobmatix, we've been able to make great efficiency gains, leaving more time for our most important recruitment tasks. The smart advertising strategies give us much more control over our media budget. Moreover, we have a fixed point of contact for our job board marketing and that works very nicely."
Alice Zeijlemaker
Lead Employer Branding
Get the job done
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